Connacht Rugby renews partnership with HEINEKEN Ireland

09 December 2021

Connacht Rugby renews partnership with HEINEKEN Ireland
Connacht Rugby is pleased to announce a long-term extension of our partnership with HEINEKEN Ireland as Official Pourage and Sponsorship Partners.
The two organisations have worked closely together over the last number of seasons to enhance the match day experience at the Sportsground, collaborating on the popular Clan Bar and Heineken® Clubhouse. Among the plans in place for the coming season are exclusive behind-the-scenes tours on Heineken® Champions Cup match-days, including a commemorative coin-toss with both captains. The extension of this long-standing relationship comes ahead of an exciting period of development for Connacht Rugby and together with Heineken®, the club looks forward to sharing the journey on and off the field with supporters.
The Heineken® brand is synonymous with rugby on a global scale thanks to its title sponsorship of European club rugby’s premier competition – the Heineken® Champions Cup for over 27 seasons. The current Connacht Rugby squad eagerly await the start of this season’s competition which kicks off against Stade Français on Sunday 12th December at the Sportsground.
Connacht Rugby’s Head of Commercial & Marketing Philip Patterson says:
“Heineken Ireland is one of Connacht’s most established partners. They are a proud supporter of rugby across the globe and in particularly in Europe and it is therefore great to announce this deal just as our bars and hospitality area reopens to supporters at The Sportsground. We’re all looking forward to continue working with the team at Heineken® in the years ahead and realising our ambitions for both organisations.”
Ronan McCormack, Senior Brand Manager, HEINEKEN Ireland says:
“Heineken® has a long-established and proud association with rugby in Ireland. Central to this is our long-standing relationship with our partners at Connacht Rugby. We look forward to developing this relationship and supporting Connacht in their great work in growing the game of rugby for all in Connacht. It will be fantastic to see their loyal and passionate fans being able to enjoy a Heineken® or Heineken® 0.0% with friends on big match-day occasions once again, in the truly unique and atmospheric setting that is the Sportsground in Galway.”